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/ Process

Four weeks.
One working engine.

No "strategy decks." We treat outbound like infrastructure: design, build, warm, ship. Then operate it like SRE.

Week 01

Discover

Tighten the ICP until it bleeds.

  • ICP workshop with founders and AEs
  • Win/loss interviews on three closed deals
  • Value-prop teardown and message map
  • Signal stack defined (intent, fit, timing)

Week 02

Build

Engineer the infrastructure.

  • Secondary domains purchased and configured
  • Inboxes provisioned (8 to 16 mailboxes)
  • Clay tables built, enrichment chained
  • Sequence v1 written and peer-reviewed

Week 03

Warm

Earn the inbox.

  • Inboxes warmed via Mailreach or Smartlead
  • List scrubbing through Million Verifier
  • Micro-tests on 50 contact cohorts
  • Subject line and CTA A/B in production

Week 04

Send

Full send. First meetings on the calendar.

  • Full daily sends across all inboxes
  • Reply triage, classification, handoff
  • First booked meetings on your calendar
  • Weekly Loom reporting starts

/ Next step

Want to see week-one deliverables?

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