/ B2B appointment setting
B2B appointment setting, priced per qualified meeting.
$200 per qualified meeting. Not a retainer. Your closers only see meetings that match the ICP we agree to and survive MEDDPICC triage. First meetings typically land in 7–14 days from go-live.
/ The retainer problem
Most appointment-setting agencies bill you whether meetings book or not.
The B2B appointment-setting market is dominated by $5k–$15k/month retainers. You pay the same whether your closers see 4 meetings or 40. When pipeline goes quiet for a quarter, the invoice doesn't.
We flipped the model. $200 per qualified meeting — defined by ICP criteria you sign off on before launch, validated by MEDDPICC triage before the meeting lands on a closer's calendar, and only counted when the prospect actually shows up.
If we don't book, you don't pay. That keeps the incentive aligned with the only metric that matters: meetings that turn into pipeline.
/ How meetings get booked
ICP work, owned infrastructure, real personalization, MEDDPICC triage.
Week 1–2: ICP and offer work. We map the named accounts and personas worth reaching, define what 'qualified' means in writing, and write copy your CEO would put their name on.
Week 2–4: infrastructure. Secondary domains in your name, warmed for 2–4 weeks, with SPF/DKIM/DMARC aligned and throttled volume per inbox. Clay enrichment for personalization signals — hiring data, funding rounds, stack changes.
Week 4 onward: send, triage, book. Replies scored against MEDDPICC before a meeting hits your calendar. Weekly reporting on what sent, what landed, what booked, and what's broken.
/ Why us
What you actually get.
$200 per qualified meeting
Performance-priced, not retainer. No-shows don't count. You only pay for meetings that show up against the ICP we signed off on.
ICP defined in writing
Company size, industry, role, geo, disqualifiers — agreed before launch. No 'qualified' arguments mid-quarter.
MEDDPICC reply triage
Every reply scored against Metrics, Economic Buyer, Decision Criteria, and the rest before a meeting hits a closer's calendar.
Owned infrastructure
Domains, inboxes, Clay tables, sequences — all in your accounts. Cancel anytime and keep the engine.
Deliverability discipline
Warmed secondary domains, throttled sends, full email auth. Your primary domain stays untouched.
7–14 day time-to-first-meeting
After the 4-week build, first qualified meetings typically land in week 5. Honest about why it can't be faster.
/ FAQ
Questions, answered.
What is B2B appointment setting?+
Booking qualified sales meetings between your closers and decision-makers at companies that match your ICP. The good version does the targeting, outreach, reply triage, and qualification — your closers only see meetings worth taking.
How is your appointment setting priced?+
$200 per qualified meeting. Not a retainer, not a per-SDR seat, not a list-buy fee. A meeting is qualified if it matches the ICP criteria we agree to before launch and the prospect shows up. No-shows don't count.
How quickly will meetings start landing on my calendar?+
Typically 7–14 days from go-live for the first qualified meetings. The 4-week ramp before that covers ICP work, infrastructure (warmed secondary domains, inboxes, auth), copy, and Clay enrichment.
How is this different from Belkins, Martal, or CIENCE?+
Retainer-heavy competitors charge $5k–$15k/month regardless of outcome. We charge per qualified meeting. You own the domains, inboxes, and contact data. If we stop performing, you stop paying — and you keep the infrastructure.
What counts as a 'qualified' meeting?+
Defined inline before launch: company size, industry, role/seniority, geo, and any disqualifiers. Reply triage runs against MEDDPICC (Metrics, Economic Buyer, Decision Criteria, etc.) before a meeting hits a closer's calendar.
Will my domain reputation be at risk?+
No. We never send from your primary domain. Secondary domains are bought in your name, warmed 2–4 weeks, with SPF/DKIM/DMARC aligned and throttled sends per inbox.
What industries do you set appointments in?+
B2B SaaS ($1M–$50M ARR) and growth-stage agencies are our core. We've also run motions in cybersecurity, fintech, devtools, and vertical SaaS. If your ICP is a list of named accounts a human could research, we can target it.
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