/ Process
Four weeks.
One working engine.
No "strategy decks." We treat outbound like infrastructure: design, build, warm, ship. Then operate it like SRE.
Week 01
Discover
Tighten the ICP until it bleeds.
- ICP workshop with founders and AEs
- Win/loss interviews on three closed deals
- Value-prop teardown and message map
- Signal stack defined (intent, fit, timing)
Week 02
Build
Engineer the infrastructure.
- Secondary domains purchased and configured
- Inboxes provisioned (8 to 16 mailboxes)
- Clay tables built, enrichment chained
- Sequence v1 written and peer-reviewed
Week 03
Warm
Earn the inbox.
- Inboxes warmed via Mailreach or Smartlead
- List scrubbing through Million Verifier
- Micro-tests on 50 contact cohorts
- Subject line and CTA A/B in production
Week 04
Send
Full send. First meetings on the calendar.
- Full daily sends across all inboxes
- Reply triage, classification, handoff
- First booked meetings on your calendar
- Weekly Loom reporting starts
/ Always-on
Qualify
Every reply scored on MEDDPICC.
Booked meetings don't count if they don't close. From Week 04 onward, every interested reply runs through our MEDDPICC scorecard — Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition — before it lands on your closer's calendar.
See the MEDDPICC framework →/ Next step